Friday, September 26, 2014

How Germy is that Keurig?

In just a few years, the Keurig has become a wildly popular way to brew coffee. Relative to other methods, it offers slightly more convenience in exchange for extremely high costs, poor quality, and excessive packaging.

I have been unable to wrap my head around a central paradox of the rise of Keurig, which  has been contemporaneous with my own development as a coffee maven. That paradox is that shortly after it was launched, Keurig was purchased by Green Mountain Coffee Roasters, which was still a mid-sized coffee roaster in our region. I have meet Green Mountain staff on several occasions while exploring socially and environmentally sustainable coffee in Matagalpa, and I know the company does a lot of good. Even though a lot of that good work continues, by growing its business around convenience at all costs, that work is diluted -- as diluted as the coffee itself. For every partnership with a halo brand such as Newman's Own, there is a dalliance with such perditious brands as the dreaded Dunkin Donuts. With Keurig, GMCR has lost its way.

The power of convenience is so strong, however, that Keurig continues to grow. Even if they eschew the overpriced pods from the manufacturer (I had the privilege of watching these get filled at the factory -- truly amazing, but not worth $40-$70 per pound), people find a way to keep using their Keurigs. Even if they know about the waste and the poor quality (even the best coffee cannot stand up to the Keurig treatment), they embrace these machines. (For alternatives, see my Coffee Care page.)

But perhaps the latest news will change that .What if the Keurig is just disgusting? When microbiologist Erin Chamberlik found that she could not get the inside of the Keurig dry, she started a little investigation, and concluded that she had no choice but to Kick the Keurig to the Curb.

I am reminded that in my own building -- a $100,000,000 science facility -- we have no real coffee source, though students, faculty, and staff have proposed a world-class café. So in addition to the unsustainable vending machines in the lobby, the offices of scientists are gradually filling with unsustainable -- and unhealthy -- coffee machines.

Note: To learn more about efforts to change the coffee culture at BSU, visit the Ben Linder Cafe page on Facebook.

No comments:

Post a Comment

Thanks for your comment and your interest in my blog. I will approve your comment as soon as possible. I had to activate comment moderation because of commercial spam; I welcome debate of any ideas I present, but this will not be a platform for dubious commercial messages.

Blog Ideas

coffee (19) geography (16) climate change (13) musica (9) Texas (8) education (8) Brazil (7) Mexico (7) migration (7) Massachusetts (6) US-Mexico (6) borderlands (6) deBlij04 (6) cultural geography (5) fair trade (5) food (5) geographic education (5) immigration (5) nicaragua (5) Arizona (4) climate justice (4) deBlij05 (4) music (4) politics (4) water (4) Bolivia (3) Boston (3) GEOG332 (3) GEOG381 (3) Managua (3) Obama (3) Safina (3) border (3) cartography (3) drought (3) libraries (3) pesticides (3) trade (3) unemployment (3) Alaska (2) Amazon (2) Bridgewater (2) Canada (2) Chiapas (2) China (2) EarthView (2) Economy (2) Environment (2) GEOG130 (2) Google Maps (2) Government (2) Hawaii (2) India (2) Lexington (2) Maldives (2) NPR (2) National Monuments (2) National Parks (2) Religion (2) Rio Grande (2) Taunton River Wild and Scenic (2) Tex-Mex (2) The View from Lazy Point (2) United States (2) Venezuela (2) africa (2) censorship (2) central america (2) chocolate (2) deBlij07 (2) deforestation (2) education reform (2) employment (2) environmental geography (2) film (2) global warming (2) islands (2) land protection (2) librarians (2) maps (2) organic (2) peak oil (2) refugees (2) sense of place (2) soccer (2) suburban sprawl (2) television (2) water rights (2) whales (2) ACROSS Lexington (1) Accents (1) Adam at Home (1) Alice (1) Alt.Latina (1) American Hustle (1) April (1) Association of american Geographers (1) Audubon (1) Aunt Hatch's Lane (1) BSU (1) Baby Boomers (1) Banda Aceh (1) Bay Circuit Trial (1) Bechtel (1) Beleza Tropical (1) Belize (1) Beloit College (1) Ben Linder Cafe (1) Bet The Farm (1) Bhopal (1) Bikeway (1) Bill Gates (1) Bill Moyers (1) Boeing 777 (1) Brazilian (1) Brazilianization (1) Bridge (1) British Columbia (1) Bus Fare (1) Bush (1) California (1) Cambridge (1) Cape Cod Bay (1) Carl Stafina (1) Catholic (1) Ceuta (1) Chalice (1) Chipko (1) Citgo (1) Climate risks (1) Cochabamba (1) Colonialism (1) Common Core (1) Commuter (1) Computers (1) Cuba (1) Cups and Summits (1) Dallas (1) David Byrne (1) Delaware Valley (1) Dunkin Donuts (1) EPA (1) Earth Day (1) Earth View (1) Easton (1) Elizabeth Warren (1) Emilia Laime (1) English-only (1) Environmental History (1) Ethiopia (1) Euphrates (1) European Union (1) Evo Morales (1) FIFA (1) Fades Out (1) Farms (1) Food Trade (1) Frederick Kaufman (1) French press (1) Fresh Pond Mall (1) GEOG 332 (1) GEOG 441 (1) Garden of Gethsemane (1) Gas wells (1) General Motors (1) Gini Coefficient (1) Girl in the Cafe (1) Google (1) Gordon Hempton (1) Gravina Island Bridge (1) Great Molasses Flood (1) Guy Lombardo (1) Hawks (1) Heart (1) Higher Education (1) History (1) Holyhok Lewisville (1) Homogenous (1) How Food Stopped Being Food (1) Hugo Chavez (1) IMF (1) Iditarod (1) Imperial Valley (1) Income Inequality (1) Indonesia (1) Iraq (1) Irish (1) Japan (1) Junot Diaz (1) Ketchikan (1) Key West (1) Kindergarden Students (1) King Corn (1) Kiribati (1) Latin America (1) Limbaugh (1) Love Canal (1) Luddite (1) M*A*S*H (1) MCAS (1) MacArthur Genius (1) Maersk (1) Malaysia (1) Malaysian Air Flight 370 (1) Manu Chao (1) Map (1) Marblehead (1) Mary Robinson Foundation (1) Maryland (1) Massachusetts Bay Colony (1) Math (1) Maxguide (1) May (1) Maya (1) Mayan (1) Mayan Gold (1) Mbala (1) McDonald's (1) Melilla (1) Mexicans (1) Michael Pollan (1) Michelle Obama (1) Micronesia (1) Military (1) Military Dictatorship (1) Minuteman Trail (1) Mongolia (1) Monsanto (1) Montana (1) Morocco (1) Mount Auburn Cemetery (1) Mozambique (1) Muslim (1) Nantucket (1) National Education Regime (1) Native Americans (1) New Bedford (1) New Hampshire (1) New York City (1) New York Times (1) No Child Left Behind Act (1) Norquist (1) North Africa (1) Nuts (1) Oaxaca (1) Occupeligo (1) Occypy (1) Oklahoma City (1) Oppression (1) PARCC (1) Pakistan (1) Pascal's Wager (1) Peanut (1) Pearson Regime (1) Philadelphia (1) Philippines (1) Pink Unicorns (1) Poland (1) Portuguese (1) Protest (1) Public Education (1) Puebla (1) Puritans (1) Quest University (1) Rachel Carson (1) Reading (1) Republican (1) Retro Report (1) Robert Reich (1) Rock Legend (1) Ronald Reagan (1) Rondonia (1) SEXCoffee (1) Safety (1) Samoza (1) Sandino (1) Sara Vowell (1) Save the Children (1) Scotch (1) Scotland (1) Seinfeld (1) Senegal (1) Sergio Mendes (1) Severin (1) Sharrod (1) Silent Spring (1) Sinatra (1) Slope (1) Somalia (1) Sombra (1) Sonora (1) Sonoran desert (1) Sonoran hot dog (1) South America (1) Spain (1) Stairway to Heaven (1) Storm (1) Suare Inch of Silence (1) Sumatra (1) Swamp (1) Tacloban (1) The Amazon (1) The Amazon Trail (1) Tigris (1) Tucson (1) Tufts (1) U.S Federal Reserve (1) U.S Government (1) U.S. economy (1) USDA (1) USLE Formula (1) Uganda (1) Unfamiliar Fishes (1) Union Carbide (1) Vacation (1) Vexillology (1) Vietnam (1) ViralNova (1) WNYC Data News (1) Wall Street (1) Walsenburg (1) Walt Disney (1) Walt and El Grupo (1) Ward's Berry Farm (1) West (1) Whaling (1) Winter Storm Saturn (1) Wisconsin (1) World Bank (1) Xingu (1) YouTube (1) agriculture (1) anthropocene (1) antitrust (1) aspen (1) aviation (1) banned books (1) bark beetle (1) bean (1) bicycle (1) bicycling (1) bike sharing (1) binary (1) biodiversity (1) bioneers (1) books (1) boston globe (1) cacao (1) cafe (1) campaign (1) campus (1) cantonville (1) cape verde (1) capitals (1) carbon dioxide (1) carbon offsets (1) carioca (1) cash (1) cashews (1) census (1) chemex (1) chemistry (1) chronology (1) churrasco (1) coffee grounds (1) coffee hell (1) coffee prices (1) college (1) compost (1) computerized test (1) congress (1) conservation commission (1) corn (1) corporations (1) countries (1) cubicle (1) deBlij06 (1) deBlij08 (1) death (1) deficit (1) dictatorship (1) distracted learning (1) distraction (1) drug war (1) earth (1) economic diversification (1) economic geography (1) election (1) embargo (1) energy (1) enhanced greenhouse effect (1) environmentalist (1) ethnomusicology (1) exremism (1) failed states (1) farming (1) financial crisis (1) football (1) forestry (1) forro (1) fracking (1) free market (1) free trade (1) fuel economy (1) garden (1) genocide (1) geography education (1) geography games (1) geography of chocolate (1) geography of food (1) geologic time (1) geotechnology (1) gerrymandering (1) global pizza (1) globe (1) green chemistry (1) guatemala (1) high-frutcose (1) home values (1) hospitality (1) housing (1) illegal aliens (1) income (1) interfaith (1) journalism (1) kitchen garden (1) labor (1) language (1) libertarianism (1) library (1) lingusitics (1) little rock (1) llorona; musica (1) maple syrup (1) mapping (1) medical (1) mental maps (1) microstates (1) mining (1) monopoly (1) municipal government (1) nautical (1) neoclassical economics (1) new england (1) newseum (1) newspapers (1) noise pollution (1) pandas (1) petroleum (1) piracy (1) pirates (1) poison ivy (1) police (1) political geography (1) provincial government (1) proxy variables (1) public diplomacy (1) rabbi (1) racism (1) real food cafe (1) remittances (1) resistance (1) respect (1) rigoberta menchu (1) rios montt (1) romance (1) roya (1) runways (1) russia (1) satellites (1) science (1) sea level (1) selva negra (1) sertao (1) sertão (1) sex (1) sex and coffee (1) simple (1) sin (1) solar (1) solar roasting (1) south africa (1) sovereignty (1) species loss (1) sporcle (1) sports (1) state government (1) sustainability (1) taxes (1) tea party (1) teaching (1) textile (1) texting (1) training (1) transect; Mercator (1) travel (1) triple-deckers (1) tsunami (1) utopia (1) vermont (1) vice (1) video (1) wall (1) water resources (1) water vapor (1) whiskey (1) whisky (1) widget (1) wifi (1) wild fire (1) wildlife corridor (1) wto (1)