Wednesday, December 14, 2011

Morning Routine

Boston Globe reporter Lisa Zwirn finds plenty of anecdotal evidence that even in a slow economy, many people continue to splurge on coffee purchased outside the home. She finds that people are remarkably consistent in their habits of location, brew, and flavor, though some customers do have favorite "treat" coffees that they order only occasionally. 

The consumption patterns described in the article run the gamut in terms of timing, location, and quality, and provide some interesting insights into the factors that shape the geography of coffee shops.

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