Friday, October 09, 2009
Thanks to my friend Henry Lucas at the Spellman Museum for pointing out this important article from Time. The article describes efforts to raise the fair-trade minimum price from $1.35 to $2 per pound of coffee. It is a risky but perhaps necessary proposition. Some of my industry contacts quoted in the article express dismay that farm families are not adequately compensated, even at fair-trade prices. But a dramatic increase could greatly limit the number of families benefiting from the programs, and even well-meaning consumers might balk at paying the real price of production.