Sunday, November 30, 2014

Getting "A" Coffee

It is with some hesitation that I refer readers to yet another hagiography of Howard Schultz, but a recent conversation between journalist Kara Miller and business professor Mikaela Lefrak sheds some light on the role Starbucks played in changing the geography of coffee shops in the United States. As Miller says, Schultz did help to change us from the culture of "get coffee" to "get a coffee" though I would much rather do so at one of his thousands of independent competitors. The interview is well worth a listen.

According to Professor Lefrak -- and I tend to agree -- the evolution of the world's biggest coffee chain actually helped to encourage great independent cafes, such as Mirasol's in South Dartmouth. See my GeoCafes blog for dozens of examples, mostly from my students, of other independent cafes.

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