Tuesday, March 31, 2009

Pura Vida -- Coffee for Good

Although I've been without television for close to seven years now, I don't miss out, because friends look out for me and let me know whenever something really important is on. Two different friends let me know about this story, which aired on PBS a couple of days ago.

It concerns Pura Vida, a coffee company that was started by a former Microsoft executive and that directs all of its profits toward development projects in coffee-producing communities.

This video report describes some of the projects the company has sponsored, and explains that the coffee is sold on several hundred college campuses. Once I saw the story, I remembered buying some of this coffee at Emerson College just before heading over to the David Byrne concert last Halloween. As we move toward fair-trade on our own campus, this is one company to keep in mind!

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